Performance marketing platform
Built for agencies, SMBs and startups.
AlwaysRight runs your content and performance marketing: it watches your numbers around the clock, turns them into content, pages and ads, ships them live and learns from every result. A team of specialised agents does the work; you approve it.
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Connected to what you already run
Connected to what you already run
In development
How it works
The agents analyze and crawl your website and content. They connect APIs, SEO and SERP data, Google Search Console and Google Ads into project knowledge they keep working with.
Automated workflow
Website & content · APIs · SEO & SERP · Google Search Console · Google Ads
Every result flows back into the project knowledge. What carries gets repeated; what fades gets rewritten.
01 · Analyzes
On setup, the agents crawl your entire website, page by page, and read the connected data sources alongside it. That becomes the project knowledge every later step builds on.
How we work with you
Both paths run on the same platform and cover the same four areas. You decide who does the work.
Software
Your team works directly with the agents. Research, content, campaigns and reports are produced on demand, and you approve before anything is published.
Best for
Teams with in-house marketing that want to move faster and keep control.
Consulting
Our team works the platform for you, from strategy through content and campaigns to reporting. You get results and reports without lifting a finger.
Best for
Companies without an in-house marketing team that still want to be visible regularly.
What we cover
Each area has its own agent, and all of them work from the same knowledge of your website. Start with one area and add the others when you are ready.
SEO & GEO
Lena researches keywords with real search volumes, turns them into topic clusters and measures whether ChatGPT and Google AI Overviews mention your domain.
Best for
Websites that want to grow organically and need to know which topics are worth it.
SEA
Ben reads your Google Ads account, answers questions about campaigns and search terms and drafts new campaigns. Nothing goes into the account without your approval.
Best for
Teams running Google Ads that want to put the budget where it is missing.
Content
Mia plans topics, writes from your website and your knowledge and refreshes existing pages. Once you approve, the article goes live.
Best for
Companies that want to publish regularly without building an editorial team.
Analytics
Nora connects Google Analytics 4 and Search Console, tracks up to five goals live and projects whether you are on track.
Best for
Teams that want to know whether their marketing works, without building reports themselves.
What gets taken over
You decide per area whether the agents suggest, prepare, or publish on their own.
Your strategy turns into concrete steps that can be taken next. Click a step, and the team takes it over.
Run by Content plan agent
Before a single sentence is written, the content agent reads your site as a knowledge graph: which topics you cover, how they connect and where a page is still missing. Knowledge that is not online anywhere, you add yourself.
Run by Content agent
After every publish you see the AI crawlers arrive: which ones, on which day and how many. That tells you whether ChatGPT, Claude and co. read your new content at all.
Run by SEO research & GEO agent
The crawler walks your sitemap page by page and shows the result as a tree, a list or a cluster graph. Circle size stands for internal PageRank, colour for the topic cluster, and gaps in your internal linking stand out right away.
Run by Site & schema agent
The report comes on its own: what moved, what probably caused it and what to do next. And it is not only in the briefing, but everywhere in the dashboard, right next to the numbers.
Run by SEO watchdog & watcher
Real views from the software, no mocked-up screens. The interface is shown in German.
Real views from the software, no mocked-up screens. The interface is shown in German.
Your team
Six points of contact, with 16 specialised agents working behind them. You send one message, Sam works out what it is about and brings in the right people.
Your first point of contact. Sam knows where the project stands, understands even loosely worded goals, and hands the work to the right colleagues, often several at once. You get one answer, not half a dozen.
16 agents, 4 of them fully autonomous.
In conversation
Pick an agent and ask your question, or start with a suggestion. The agents work with the data from your connected accounts.
Sam, Lena, Mia, Leo and Nora share one window. Which pages draw no traffic, which titles need work: the most common questions are ready as quick starts.
The Google Ads agent sees your account and finds, for example, the search terms that cost money without converting.
Real views from the software, no mocked-up screens. The interface is shown in German.
What changes
This is a worked example, not an analysis of customer projects. It shows what falls away once research, fact-checking and publishing stop being done by hand. What you end up with depends on your market and your starting point.
Paid marketing
Organic and Google Ads work in one system: the agents see where you rank without budget and move the money to where it is missing. The two social channels come next.
Creatives and variants in your brand voice, refreshed as soon as an ad fatigues, instead of the same three assets for a quarter.
B2B campaigns along the topic clusters that already show demand in content. Same research, second channel.
Meta and LinkedIn are not part of the product yet, they sit here so you know what is being built, rather than hidden among finished features. Google Ads was in this spot recently and is now connected.
Pricing
Every plan includes the full agent team. The only difference is how much work they are allowed to do.
To try it out, and for small sites.
Included
For teams that publish regularly.
Everything in Starter, plus
For teams that also advertise and measure.
Everything in Professional, plus
For agencies and multiple brands.
Custom
Everything in Business, plus
All prices in euros. As a small business under Section 19 UStG, we do not show VAT. Annual billing saves 20%.
What this is
AlwaysRight is a platform for content and performance marketing in which a team of AI agents does the ongoing work. The agents read your website and your connected accounts, suggest what to do next, write the drafts and publish them once you approve.
For agencies, small and mid-sized businesses and startups that want to publish regularly but have no dedicated team for research, writing, tech and reporting. Teams that already exist hand the agents the recurring work: watching rankings, checking numbers, updating existing articles, writing reports. Their own time goes into strategy, conversations and decisions.
A chatbot does not know your website and forgets what the conversation was about. The agents in AlwaysRight work with project knowledge: company profile, brand voice, strategy, your pages and the data from Search Console, Analytics and Google Ads. What one agent has learned is available to the next. And every checkable number is held against its source before it goes out.
You do. For each agent you decide whether it only reports, prepares a draft or carries out the change itself. The most cautious level is the default. Texts go to WordPress, code changes go to your GitHub repository as a pull request, ads go into your Google Ads account, each only after you approve.
You create an account, enter your domain and connect the services you use. The Starter plan is free and needs no credit card. The agents then crawl your website and build the project knowledge. From there you ask questions in the chat and hand out the first tasks, and the agents get in touch on their own as soon as something moves in your numbers.
FAQ
Answered briefly. More detail is on the pages for each area.
A platform in which specialised AI agents take over your content and performance marketing: analysing your website, researching topics, writing copy and ads, checking facts, publishing and watching the results. You steer the team through a chat and approve what goes live.
Today WordPress, GitHub, Supabase, Google Analytics 4, Google Search Console and Google Ads. Meta Ads and LinkedIn Ads are in development.
Not unless you allow it. Every agent starts on the "report only" level. Whether it prepares drafts or carries out changes itself is something you switch on per agent.
Not for WordPress and the Google services: you install the plugin and connect your Google accounts by signing in. For GitHub and Supabase you need access to your repository or your Supabase project. For Supabase there is a ready-made prompt that your coding agent carries out.
Depending on the task: GPT-6.1 for writing and orchestrating tools, GPT-4o for structured judgements such as fact-checking, GPT-4o mini for classification and summaries. On the Enterprise plan you can use your own API keys.
Starter is free, Professional is €49 and Business €119 per month, Enterprise is agreed individually. Paying yearly saves 20%. Monthly plans can be cancelled to the end of the month, yearly plans to the end of the contract year.
Yes. Starter and Professional cover one domain each, Business more, Enterprise is unlimited. Each domain gets its own project knowledge so brand voice and topics do not mix.
On servers run by Hetzner Online GmbH in data centres in Germany. For text generation, content is sent to the respective AI provider. The details are in the app privacy policy.
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Contact
Meet the AI agents who take care of your marketing.
hello@alwaysright.de